Do you want to attract more visitors and customers?
The International Automotive Performance & Evolution Exhibition (IAPEX) is not just a product display space; it is a powerful platform for marketing, branding, and business communications that connects brands to domestic, regional, and international markets.
Marketing Strategy of the Exhibition
IAPEX marketing is data-driven, highly targeted, and designed with a mix of digital and traditional media to maximize returns for exhibitors and sponsors.
Main Marketing Elements:
- Digital marketing campaigns (SEO, SEM, social media)
- Specialized content marketing in automotive and parts
- Targeted email marketing for buyers, distributors, and industry managers
- Outdoor advertising in high-traffic urban areas
- Media collaborations with domestic and international trade publications
Sponsorship – International Visibility Opportunities
IAPEX offers various sponsorship packages tailored to brand objectives:
Sponsorship Levels:
- Title Sponsor – Main Exhibition Sponsor
- Platinum Sponsor
- Gold Sponsor
- Silver Sponsor
- Industry Partner
Benefits for Sponsors:
- Extensive logo exposure across all exhibition media
- Branding in entrances, halls, and public spaces
- Option to name halls, conferences, or side events
- Speaking opportunities or product presentations at specialized sessions
- Dedicated media coverage and official sponsor announcements
Public Relations and Media Coverage
IAPEX PR plays a key role in building credibility for the event and participating brands.
Leverage the Power of Public Relations!
PR Activities:
- Creation and distribution of official press releases
- Inviting journalists and specialized media
- Live coverage of the exhibition
- Exclusive interviews with managers and exhibitors
- Publishing post-event analytical reports
PR Activities:
- Creation and distribution of official press releases
- Inviting journalists and specialized media
- Live coverage of the exhibition
- Exclusive interviews with managers and exhibitors
- Publishing post-event analytical reports
Media:
- Automotive and industry specialized media
- General news agencies
- International media and B2B platforms
- Social networks and industry influencers
Competitive Advantage for Brands:
Participants and sponsors benefit from:
- Increased Brand Awareness
- Direct access to market decision-makers
- Establishing long-term business connections
- Strengthening brand position in the automotive industry
- Measurable Return on Investment (ROI)
A Communication Platform Beyond the Exhibition
IAPEX marketing and PR activities are not limited to the exhibition days:
- Pre-exhibition campaigns
- Live media coverage during the event
- Post-exhibition reports and communications
This communication cycle ensures lasting brand impact on audiences.
Why invest in IAPEX marketing and sponsorship?
- Access to the Iranian and regional markets
- Specialized focus on the automotive and parts industry
- Targeted and professional audience
- Implementation of international exhibition marketing standards
- Full support from PR and marketing teams